Our Story

Not Today is inspired by the music we listen to and the clothes that we wear, by the like minded people we love to connect with, the music we so much love and enjoy listening to. NT was born not only to sells things but also to support those amazing talented bands getting out there. 

Our mission as a brand

We grew up listening to pop punk/metal. I like to say that the music we listen to helps us carve our personality and create who we become. Like many teenagers in high school, my dream was to be part of a pop punk or a metal band, we know how difficult it is to make a name in this industry nowadays with so many bands and artists out there trying the same thing.
Here is when we come in, we want to help small bands grow. Not Today is a community because we love the songs we listen too.
From a mood to an idea, then into a brand that represents all of this, Not Today makes you part of that, a real cool and awesome person who loves good music!